Global Marketing and Communications Essay Example | Topics and Well Written Essays - 1750 words

Global Marketing and communication theory - Essay ExampleWell established local brands with their prudent re search and development teams like coca plant booby has been able to successfully move to foreign lands (Ghemawat, 2003).Companies looking for sphericalisation generally look for a market with a culture to that of their own. globalization deals with seeing the full potential of an outside market and being able to successfully tap that market. A company which is able to do that becomes a successful global brand.Coca Cola as a product came into existence in 1886. An Atlanta Pharmacist named hind end Pemberton brought it into existence. His bookkeeper Frank Robinson named it Coca Cola. Since then the brand Coca Cola has gone through a sea of change and has become one of the global leader in soft drinks industry (Coca Cola, n.d.).Coca Cola follows a style of growth and leadership along with constant up gradation in their activities therefore making it possible for them to be sustainable. Coca Cola is enjoyed by more than 200 countries worldwide therefrom becoming a global brand after it had started as local brand.It has achieved 48 straight long time with an increase in dividends. At present, the company has 3300 beverages being sold worldwide. The present Coca Cola head and CEO is Mr. Muhtar Kent and the company headquarters are located at Atlanta, Georgia (Coca Cola, n.d.).Globalisation is the modern phenomenon that is conquest the attention of the world over in recent times. The term has basically gained popularity in the last cardinal decades. Globalisation, from the point of view of international marketer, refers to the situation where geographical boundaries are neglected. It has made geographical boundaries seem immaterial.Globalisation has made it possible for companies to earn economies of scale which have benefited them in making profit and becoming successful. It has in any case made