Impact of Fast Food Advertising on Childhood Obesity Research Proposal

Impact of Fast Food Advertising on childishness Obesity - Research Proposal Examplend construction of modern transportation networks have boosted municipal and international trade, which not only created bare-assed business opportunities for entrepreneurs but also led to emergence of controversy and disposable culture among general public. The life has, indeed, become a race and consumers today demand more(prenominal) disposable (Use, Throw and Forget notion) products so that they could adjust in this speedy external world. In a society where people do not find sufficient time to cook food for breakfast, tiffin and dinner, there are greater opportunities for fast food businesses that bombard people with a large physical body of fling food including burgers, pizzas, sandwiches etc. The inauguration of new franchised outlets by renowned fast food custody such as Burger King, KFC, McDonalds, Carls Jr., Pizza Hut and Dominos etc. coupled with entrance of new firms, is the open e vidence that demand of fast food has increased considerably in last 2 decades. For instance, the international fast food chains have also created demand through aggressive informative, glib and reminder advertising besides derived demand, for which credit goes to advertising agencies and media resources. Kaiser Family Foundation (2004) has mentioned the following,In short, it is justified to argue that nigh 80-90% population including tweens (8 12 years), teenagers (12 16 years), young adults (16 24 years), adults (24 40 years), middle aged (40-55) has become accost to fast / junk food because they tend to visit such chains frequently. However, it should not be forget that doctors regard fast food quite detrimental and noxious for health of children because it causes obesity and overweight issues. This subsequent affects psychological and mental well-being of children.The research will be conducted to study the increasing use of advertisements by fast food companies and its impact on a childs purchase decision regarding junk food. The researcher will also identify the